“Family” has a couple of definitions in every business. Our home life, our work family, and also the family of brands, organizations, and customers that we surround ourselves with day in and day out.


To have a successful business relationship, we consider these points to be integral:

  • Communication is key
  • Expectations need to be clear and work for everyone
  • Everyone’s priorities are importan


At 1896, we feel as though we have pulled together a fantastic brand family. We work closely with our brand partners to ensure that we are creating programs, pricing and products that are applicable in today’s market. These key relationships are important to allow markets and customer goals to evolve. This evolution may include product development, creative merchandising options or other issues pressing at the retail level.

Our brand family will evolve as we continue to seek out the most exciting and unique brands that are looking for representation in Canada. Our intention is to travel with premium opportunities that fit with premium customers.



Relationships with industry organizations are an integral component to success. These organizations typically advocate at the governmental level for fair use of land, laws and policy change. Support of these organizations is a deposit for the future access to our heritage activities.